The Beauty Myth

Key Concepts and Strategies

In «The Beauty Myth», Naomi Wolf explores how beauty standards are used as a tool of control over women in modern society. Key concepts include the idea that the beauty myth serves to maintain patriarchal structures by distracting women from achieving equality and success in other areas of life. Wolf argues that the beauty industry and media create unattainable standards that compel women to constantly strive for perfection, leading to decreased self-esteem and confidence. Strategies proposed in the book include awareness and resistance to these imposed standards, as well as embracing diversity and uniqueness in female appearance. Wolf calls for solidarity among women and active opposition to the pressure related to appearance to break free from the shackles of the beauty myth.