Ten Deadly Marketing Sins
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Summary
The book «Ten Deadly Marketing Sins» by Philip Kotler analyzes the major mistakes companies make in marketing. The author identifies ten key issues, such as insufficient market focus, weak segmentation, ineffective positioning, lack of innovation, and others. Kotler offers practical advice and strategies to overcome these challenges, enabling companies to enhance their marketing efforts and achieve success in the marketplace. The book serves as a guide for marketers and business leaders aiming to avoid common pitfalls and increase the effectiveness of their marketing campaigns.
Date of publication: 26 February 2025
———Ten Deadly Marketing Sins
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Genre: Business literature