Philip Kotler

eng. Philip Kotler. Wikipedia

Photo:

prof. Philip Kotler at Warsaw

Created: 2009

Books

Marketing 5.0: Technology for Humanity

eng. Marketing 5.0: Technology for Humanity, 2021

Marketing 4.0: Moving from Traditional to Digital

eng. Marketing 4.0: Moving from Traditional to Digital, 2016

Marketing 3.0: From Products to Customers to the Human Spirit

eng. Marketing 3.0: From Products to Customers to the Human Spirit, 2010

Ten Deadly Marketing Sins

eng. Ten Deadly Marketing Sins, 2004

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

eng. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, 2003

Principles of Marketing

eng. Marketing Management, 1967