Ten Deadly Marketing Sins

Key Concepts and Strategies

The book «Ten Deadly Marketing Sins» by Philip Kotler highlights the main mistakes companies make in marketing and offers strategies for correcting them. Key concepts include:
1.Insufficient market and customer focus, leading to a loss of competitiveness. Strategy: conducting thorough market research and understanding customer needs.
2.Inability to fully understand the target audience. Strategy: market segmentation and creating personalized offers.
3.Lack of brand differentiation. Strategy: developing a unique value proposition and strengthening the brand.
4.Weak connection between marketing and other company functions. Strategy: integrating marketing with sales, production, and finance.
5.Poor customer relationship management. Strategy: implementing CRM systems and focusing on long-term relationships.
6.Incorrect pricing. Strategy: analyzing price elasticity and competitive environment.
7.Underutilization of technology and digital tools. Strategy: adopting modern technologies and digital platforms.
8.Low effectiveness of marketing communications. Strategy: creating creative and targeted campaigns.
9.Ignoring changes in the environment. Strategy: adapting to changes and innovating.
10.Insufficient attention to corporate social responsibility. Strategy: integrating CSR into company strategy and public communications.