Principles of Marketing

Interesting Facts

• The book is considered one of the most influential in the field of marketing and is used as a textbook in universities worldwide.
• Philip Kotler introduced the concept of marketing as a science that should be integrated into a company's strategic management.
• The book thoroughly examines the four key elements of marketing: product, price, place, and promotion, known as the marketing mix or 4P.
• The book contains numerous examples and case studies from real practice, making theoretical concepts more understandable and applicable.
• Philip Kotler emphasizes the importance of customer orientation and creating value for consumers.
• The book is constantly updated and reissued to include modern trends and changes in the marketing environment.
• One of the key ideas of the book is the necessity of market segmentation and targeting, allowing companies to more effectively reach their target audiences.