Principles of Marketing

Further Research

• How are consumer preferences changing in the context of digital transformation?
• What new market segmentation strategies can be developed for more precise targeting?
• How do social media influence brand perception and consumer behavior?
• What innovative pricing approaches can be applied in modern conditions?
• How do sustainable development and environmental responsibility affect companies' marketing strategies?
• What methods for evaluating the effectiveness of marketing campaigns are most relevant today?
• How is the role of marketing communications changing in the era of globalization?
• What factors influence the success of new product launches in the market?
• How can artificial intelligence and machine learning be integrated into marketing processes?
• What consumer behavior trends should be considered when developing new marketing strategies?