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Business literature

Principles of Marketing

Philip Kotler
eng. Marketing Management · 1967
Prepared bythe Litseller editorial team.Our goal is to share concise, accurate, and valuable book notes for personal growth and education.
Further Research

Further Research

  • How are consumer preferences changing in the context of digital transformation?
  • What new market segmentation strategies can be developed for more precise targeting?
  • How do social media influence brand perception and consumer behavior?
  • What innovative pricing approaches can be applied in modern conditions?
  • How do sustainable development and environmental responsibility affect companies' marketing strategies?
  • What methods for evaluating the effectiveness of marketing campaigns are most relevant today?
  • How is the role of marketing communications changing in the era of globalization?
  • What factors influence the success of new product launches in the market?
  • How can artificial intelligence and machine learning be integrated into marketing processes?
  • What consumer behavior trends should be considered when developing new marketing strategies?
Principles of Marketing
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Date of publication: 26 February 2025
Updated: 2 March 2025
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Author: 
Philip Kotler
Original title: eng. Marketing Management · 1967
Content: 
This material is prepared for educational purposes and is not a reproduction of the original text. We do not use protected elements of the work (text, structure, unique scenes).
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