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Business literature

Principles of Marketing

Philip Kotler
1 min read·eng. Marketing Management · 1967
Summary by the Litseller editorial team.·Date of publication: 26 February 2025·Updated: 14 November 2026
Brief Overview

Brief Overview

The book «Principles of Marketing» by Philip Kotler is a foundational work in the field of marketing, covering a wide range of topics from the basics of marketing to strategic planning. Kotler explains key marketing concepts such as market analysis, segmentation, targeting, and positioning. He also discusses the importance of understanding consumer needs and behavior, as well as developing effective marketing strategies and tactics. The book addresses modern trends like digital marketing and globalization, offering practical tools and methods for successfully applying marketing principles in business. This edition serves as an essential resource for students, educators, and marketing professionals, providing a deep understanding of how to create and maintain competitive advantages in the marketplace.

Principles of Marketing
Date of publication: 26 February 2025
Updated: 14 November 2026
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Author: 
Philip Kotler
Original title: eng. Marketing Management · 1967
Content: 
Prepared by the Litseller editorial team. Our goal is to share concise, accurate, and valuable book notes for personal growth and education.
Reviewed by the Litseller editorial team before publication, and checked against the book itself. Editorial policy
This material is prepared for educational purposes and is not a reproduction of the original text. We do not use protected elements of the work (text, structure, unique scenes).
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