Principles of Marketing

Book Review

Philip Kotler's «Principles of Marketing» is considered a classic in the field of marketing and is essential reading for both students and professionals. Critics note that Kotler offers a comprehensive and in-depth analysis of marketing concepts, from the basics to modern strategies. His approach to marketing as a data-driven and research-based science makes the book particularly valuable. Critics also highlight that Kotler pays attention not only to theoretical aspects but also to practical examples, helping readers better understand how to apply the acquired knowledge in real life. Some reviewers mention that the book may be information-heavy for beginners, but this is offset by its value as a reference material. Overall, «Principles of Marketing» is highly regarded for its structure, relevance, and depth of analysis.