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Business literature

Principles of Marketing

Philip Kotler
1 min read·eng. Marketing Management · 1967
Summary by the Litseller editorial team.·Date of publication: 26 February 2025·Updated: 14 November 2026
Book Review

Book Review

Philip Kotler's «Principles of Marketing» is considered a classic in the field of marketing and is essential reading for both students and professionals. Critics note that Kotler offers a comprehensive and in-depth analysis of marketing concepts, from the basics to modern strategies. His approach to marketing as a data-driven and research-based science makes the book particularly valuable. Critics also highlight that Kotler pays attention not only to theoretical aspects but also to practical examples, helping readers better understand how to apply the acquired knowledge in real life. Some reviewers mention that the book may be information-heavy for beginners, but this is offset by its value as a reference material. Overall, «Principles of Marketing» is highly regarded for its structure, relevance, and depth of analysis.

Principles of Marketing
Date of publication: 26 February 2025
Updated: 14 November 2026
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Author: 
Philip Kotler
Original title: eng. Marketing Management · 1967
Content: 
Prepared by the Litseller editorial team. Our goal is to share concise, accurate, and valuable book notes for personal growth and education.
Reviewed by the Litseller editorial team before publication, and checked against the book itself. Editorial policy
This material is prepared for educational purposes and is not a reproduction of the original text. We do not use protected elements of the work (text, structure, unique scenes).
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