Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Summary

The book «Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know» by Philip Kotler serves as a guide to the key aspects of marketing essential for successful business management and promotion. The author explores 80 important concepts, ranging from market analysis and segmentation to branding and customer relationship management. Each concept is explained in terms of its significance and application in real-world practice. Kotler shares his knowledge and experience, emphasizing the importance of a strategic approach to marketing and innovation. The book is intended for managers and professionals looking to enhance their skills and understanding of marketing processes.