Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Interesting Facts

• The book offers readers 80 key marketing concepts that help better understand and apply marketing strategies in business.
• Philip Kotler, the author of the book, is a recognized expert in marketing and is often referred to as the 'father of modern marketing'.
• The book is written in a reference format, allowing readers to quickly find the necessary information on specific aspects of marketing.
• Each concept in the book is accompanied by real-life examples, making the material more accessible and understandable for readers.
• The book covers a wide range of topics, including branding, market segmentation, pricing, and promotion, making it useful for marketers and managers at various levels.
• Philip Kotler emphasizes the importance of understanding customer needs and creating value for them, which is the foundation of successful marketing.