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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Philip Kotler
eng. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know · 2003
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Date of publication: 26 February 2025
Updated: 2 July 2026
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Author: 
Philip Kotler
Original title: eng. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know · 2003
Content: 
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