Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Prepared by the Litseller editorial team. Our goal is to share concise, accurate, and valuable book summaries for personal growth and education.
Further Research
- How have marketing principles changed since the book was written, and which ones remain relevant?
- What new marketing concepts have emerged after the book's publication, and how do they influence modern strategies?
- How can traditional marketing concepts be adapted to the digital environment and social media?
- Which of the 80 concepts are most important for startups and small businesses in today's world?
- How have consumer expectations changed since the book was written, and how does this affect marketing strategies?
- Which of the concepts proposed in the book are most effective in the context of globalization and international marketing?
- How do modern technologies, such as artificial intelligence and big data, impact the application of the concepts described in the book?
- What changes in consumer behavior require a reevaluation of the traditional marketing approaches described in the book?
Date of publication: 26 February 2025
Last updated: 3 March 2025
———Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Genre: Business literature