Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Book Review

Philip Kotler's book «Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know» is an important source of knowledge for marketers and managers. Critics note that Kotler, as a recognized marketing guru, offers readers a clear and structured presentation of key concepts necessary for successful marketing management. Each of the 80 concepts is presented in a separate chapter, making the book convenient for use as a reference. Critics highlight that Kotler successfully combines theory and practice, providing readers with not only theoretical foundations but also practical advice that can be applied in real life. Some reviewers note that the book may seem too basic for experienced professionals, but for beginners, it becomes an indispensable guide. Overall, the book has received positive reviews for its accessibility, structure, and practical value.