Marketing 5.0: Technology for Humanity

Summary

The book «Marketing 5.0: Technology for Humanity» by Philip Kotler explores how modern technologies like artificial intelligence, big data, and the Internet of Things are transforming marketing strategies. The authors introduce the concept of «Marketing 5.0», which focuses on leveraging technology to create more personalized and effective customer interactions. The book discusses how companies can adapt to changes in consumer behavior and utilize new tools to gain a competitive edge. It also examines the ethical aspects of using technology in marketing and emphasizes the importance of the human element in the digital age.