Marketing 5.0: Technology for Humanity

Key Concepts and Strategies

Philip Kotler's book «Marketing 5.0: Technology for Humanity» focuses on integrating modern technologies into marketing strategies. Key concepts include using artificial intelligence, big data, and other digital tools to create personalized customer experiences. Kotler emphasizes the importance of adapting to changes in consumer behavior and the necessity of innovation to maintain competitiveness. The strategies proposed in the book include using analytics to predict customer needs, automating marketing processes, and creating omnichannel strategies to enhance customer interactions. There is also a focus on the ethical use of technology and the protection of consumer data.