Marketing 5.0: Technology for Humanity

Interesting Facts

• The book explores how technologies like artificial intelligence, the Internet of Things, and blockchain can be integrated into marketing strategies to enhance their effectiveness.
• It discusses the concept of «technology for humanity», where technologies are used to improve quality of life and meet customer needs.
• The authors emphasize the importance of adapting to changes in consumer behavior driven by digital transformation and new technologies.
• The book offers practical recommendations for implementing new technologies in marketing processes to create a more personalized and effective approach to customers.
• One of the key themes is using big data for a deeper understanding of customer needs and preferences, allowing companies to offer more relevant products and services.