Marketing 5.0: Technology for Humanity
Interesting Facts
- The book explores how technologies like artificial intelligence, the Internet of Things, and blockchain can be integrated into marketing strategies to enhance their effectiveness.
- It discusses the concept of «technology for humanity», where technologies are used to improve quality of life and meet customer needs.
- The authors emphasize the importance of adapting to changes in consumer behavior driven by digital transformation and new technologies.
- The book offers practical recommendations for implementing new technologies in marketing processes to create a more personalized and effective approach to customers.
- One of the key themes is using big data for a deeper understanding of customer needs and preferences, allowing companies to offer more relevant products and services.
Date of publication: 26 February 2025
Updated: 14 November 2026
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Genre: Business literature
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