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Business literature

Marketing 5.0: Technology for Humanity

eng. Marketing 5.0: Technology for Humanity · 2021
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Implications and Applications

  • Using artificial intelligence to personalize marketing campaigns and enhance customer engagement.
  • Applying big data for more accurate analysis of customer needs and preferences, enabling more effective promotional strategies.
  • Integrating augmented and virtual reality technologies into marketing strategies to create more immersive experiences for consumers.
  • Developing omnichannel strategies that ensure seamless interactions with customers across various platforms and devices.
  • Utilizing blockchain technologies to increase transparency and trust in supply chains and customer relationships.
  • Implementing process automation to improve the efficiency of marketing operations and reduce costs.
  • Employing Internet of Things (IoT) technologies to gather data on consumer behavior and enhance products or services.
Marketing 5.0: Technology for Humanity
Date of publication: 26 February 2025
Last updated: 3 March 2025
———Original titleeng. Marketing 5.0: Technology for Humanity · 2021