Marketing 5.0: Technology for Humanity

Historical Context and Significance

Philip Kotler's book «Marketing 5.0: Technology for Humanity» is a significant contribution to understanding how modern technologies impact marketing strategies and practices. It examines innovations such as artificial intelligence, big data, and the Internet of Things and their application in marketing. The book highlights the need for marketing to adapt to the rapidly changing technological landscape and offers new approaches to engaging with consumers. It has a substantial influence on the development of marketing theory and practice, helping companies better understand and utilize technology to achieve competitive advantages. The book's impact is also evident in how it stimulates discussions about the future of marketing and its role in the digital age, fostering a cultural shift in perceiving technology as an integral part of marketing strategy.