Marketing 5.0: Technology for Humanity

Book Review

Philip Kotler's book «Marketing 5.0: Technology for Humanity» offers an in-depth analysis of how modern technologies can be integrated into marketing strategies to achieve more effective customer interactions. Critics note that Kotler, as always, demonstrates a deep understanding of marketing trends and provides practical recommendations for adapting to the rapidly changing digital world. The book examines technologies such as artificial intelligence, big data, and the Internet of Things and their impact on marketing processes. Critics highlight that Kotler successfully combines theoretical aspects with practical examples, making the book valuable for both professionals and students. However, some reviewers feel that the book could offer more detailed case studies and examples of successful technology applications in marketing. Overall, «Marketing 5.0» is seen as an important contribution to understanding the future of marketing and its transformation under the influence of technological innovations.