Marketing 4.0: Moving from Traditional to Digital

Key Concepts and Strategies

Philip Kotler's book «Marketing 4.0: Moving from Traditional to Digital» focuses on the shift from traditional to digital marketing, emphasizing the importance of integrating online and offline interactions. Key concepts include:
1.Transitioning from product-centric to customer-centric marketing, where the focus is on building relationships and engaging customers.
2.Using digital technologies to create a more personalized experience for consumers.
3.Introducing the concept of the «customer journey,» which includes stages of awareness, consideration, decision, and advocacy.
4.Highlighting the importance of social media and content marketing in building brand and customer engagement.
5.Developing the concept of the «human spirit» in marketing, where companies should strive to create value not only for customers but also for society as a whole.
6.Strategies aimed at enhancing customer trust and loyalty through transparency and authenticity. These concepts and strategies underscore the need to adapt to changing market conditions and leverage new technologies to achieve success in modern marketing.