Marketing 4.0: Moving from Traditional to Digital

Interesting Facts

• The book explores the transition from traditional to digital marketing, emphasizing the importance of integrating online and offline strategies for success.
• The book introduces the concept of the «customer journey,» which describes how consumers make decisions in today's digital world.
• The author introduces the notion of the «human spirit» in marketing, emphasizing the importance of emotional connection with customers.
• The book offers a new approach to market segmentation based on consumer behavior and influence in the digital environment.
• Philip Kotler examines the role of social media and mobile technologies in changing the interaction between brands and consumers.
• The book discusses the importance of creating content that not only attracts attention but also fosters engagement and retention of customers.
• The author emphasizes the significance of data analysis and analytics in understanding customer needs and preferences in the digital age.