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Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Ivan Setiavan
eng. Marketing 3.0: From Products to Customers to the Human Spirit · 2010
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Book Review
Marketing 3.0: From Products to Customers to the Human Spirit
Date of publication: 26 February 2025
Updated: 17 May 2026
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Authors: 
Philip Kotler, Hermawan Kartajaya, Ivan Setiavan
Original title: eng. Marketing 3.0: From Products to Customers to the Human Spirit · 2010
Content: 
This material is prepared for educational purposes and is not a reproduction of the original text. We do not use protected elements of the work (text, structure, unique scenes).