eng. Isn't It Obvious? · 2009

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The book "Isn't It Obvious?" by Eliyahu Goldratt offers a captivating exploration of supply chain and logistics management principles through the lens of the Theory of Constraints. Goldratt, renowned for his work in management, uses the business novel format to convey complex concepts to a wide audience. Critics note that the author succeeds in making intricate topics accessible and engaging through his narrative style. The book focuses on identifying and eliminating bottlenecks in business processes, allowing for significant improvements in a company's efficiency and profitability. Readers and critics highlight the book's practical value, as it offers specific tools and methods for enhancing business processes. However, some reviewers mention that the narrative style may not appeal to everyone, preferring a more traditional approach to presenting the material. Overall, the book has received positive reviews for its innovative presentation and practical applicability.