Zero to One: Notes on Startups, or How to Build the Future
Quotes
- Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these people, you aren't learning from what made them successful.
- To succeed, you need to study the fundamental assumptions in your profession and ask yourself: is what everyone considers obvious actually true?
- All happy companies are alike: each one wins a battle for market dominance. All unhappy companies are unhappy in their own way: each fails in this very battle in its own way.
Date of publication: 14 May 2024
Updated: 14 November 2026
———Authors:
Genre: Business literature
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