Zero to One: Notes on Startups, or How to Build the Future

Brief Overview

«Zero to One: Notes on Startups, or How to Build the Future» is a book written by Peter Thiel in collaboration with Blake Masters, discussing the philosophy and strategy behind creating successful startups. The authors emphasize the importance of innovation and creating something entirely new, rather than copying existing ideas. Peter Thiel argues that to achieve success in business, one must invent unique products that take humanity «from zero to one», meaning to a state where something completely new and revolutionary is created. The book offers a range of advice and principles for entrepreneurs aiming to build a successful and innovative business, while also analyzing the mistakes and pitfalls they might encounter along the way.