Nudge: Improving Decisions About Health, Wealth, and Happiness

Implementation Notes

• Use choice architecture: Create environments where people make decisions in a way that guides them towards more beneficial choices without restricting their freedom.
• Apply the «nudge» principle: Small changes in the decision-making context can significantly influence people's behavior. Use prompts and reminders to guide people towards better decisions.
• Automatic settings: Set beneficial default options, as people often leave them unchanged. For example, automatic enrollment in retirement plans.
• Simplify complex decisions: Break down complex tasks into simpler steps and provide clear and understandable instructions.
• Use social norms: People tend to follow others' behavior. Show examples of positive behavior to motivate people to follow suit.
• Feedback: Provide timely and clear feedback so people can see the consequences of their actions and adjust their behavior.
• Transparency and awareness: Ensure access to complete and understandable information so people can make informed decisions.
• Emotional triggers: Use emotional aspects, such as fear or joy, to motivate people to take action.
• Self-control tools: Provide people with tools and methods to control and track their behavior, such as health or financial monitoring apps.