Nudge: Improving Decisions About Health, Wealth, and Happiness
Historical Context and Significance
«Nudge: Improving Decisions About Health, Wealth, and Happiness» by Richard Thaler and Cass Sunstein has had a significant impact on the development of behavioral economics and policy-making. It presents the concept of a «nudge», suggesting that small changes in choice architecture can greatly enhance decision-making in areas like health, finance, and well-being. The book has become the foundation for numerous practical applications and policy initiatives worldwide aimed at improving public welfare without coercion. It also popularized behavioral economics ideas among a broad audience and stimulated further research in the field.
Date of publication: 3 August 2024
Updated: 15 November 2026
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Genre: Psychology
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