Nudge: Improving Decisions About Health, Wealth, and Happiness
eng. Nudge: Improving Decisions About Health, Wealth, and Happiness · 2008
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Brief Overview
The book «Nudge: Improving Decisions About Health, Wealth, and Happiness» by Richard Thaler and Cass Sunstein explores how small changes in choice architecture can significantly influence people's behavior. The authors introduce the concept of a «nudge», which involves guiding people towards better decisions without coercion. They discuss how nudges can be applied in various areas such as healthcare, finance, and personal well-being to help people make more rational and beneficial choices. The book also examines principles of behavioral economics and psychological aspects affecting decision-making, offering practical recommendations for improving policies and personal strategies.
Date of publication: 3 August 2024
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Genre: Psychology
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