Misbehaving: The Making of Behavioral Economics
Brief Overview
The book "Misbehaving: The Making of Behavioral Economics" by Richard Thaler explores the development of behavioral economics as a discipline that challenges traditional economic theories based on the assumption of human rationality. Thaler shares his experiences and research, demonstrating how real human deviations from rationality affect economic decisions. He describes key experiments and discoveries that led to the recognition of behavioral economics and explains how these ideas can be applied to improve policy and business. The book combines scientific research with personal anecdotes, making complex concepts accessible to a broad audience.
Date of publication: 14 May 2024
Updated: 15 November 2026
———Author:
Genre: Popular science literature
Prepared by the Litseller editorial team. Our goal is to share concise, accurate, and valuable book notes for personal growth and education.
Reviewed by the Litseller editorial team before publication, and checked against the book itself. Editorial policy
This material is prepared for educational purposes and is not a reproduction of the original text. We do not use protected elements of the work (text, structure, unique scenes).
Spotted a mistake? Suggest a correction