summary

Summary

The book «Customers for Life» by Carl Sewell and Paul Brown is dedicated to the strategy of creating and maintaining long-term relationships with customers. The authors share their experience in successfully running a business based on principles of excellent service and meeting customer needs. The main idea of the book is that attracting and retaining loyal customers is far more profitable than constantly seeking new ones. Sewell offers practical advice on improving service, training staff, and creating an atmosphere of trust and loyalty. The book contains numerous examples and real-life stories illustrating how attention to detail and customer care can lead to significant business growth and enhance its reputation.