Customers for Life

Book Review

Carl Sewell's book «Customers for Life» has been widely acclaimed for its practical approach to building long-term relationships with customers. Critics note that the author, drawing on his own experience as a successful car dealer, offers specific strategies and methods that can be applied in various business sectors. Sewell emphasizes the importance of exceptional customer service and demonstrates how it can lead to increased profits and customer loyalty. Many reviewers highlight that the book is written in an accessible language and contains numerous real-life examples, making it valuable for both novice entrepreneurs and seasoned businesspeople. However, some critics point out that Sewell's methods may require significant investments of time and resources, which may not always be feasible for small businesses. Overall, the book is considered a valuable guide for those looking to improve service quality and strengthen customer relationships.