The Lean Startup
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Summary
«The Lean Startup» by Eric Ries serves as a guide for entrepreneurs aiming to build successful startups. The book's core idea revolves around the concept of the «lean startup», which emphasizes rapid hypothesis testing, cost minimization, and maximizing learning. Ries advocates for techniques such as creating a Minimum Viable Product (MVP), conducting experiments, and gathering customer feedback in the early stages of development. The book highlights the importance of adaptive planning, continuous improvement, and flexibility in business to effectively respond to market changes and uncertainties. It also includes real-life examples and practical advice to help startup founders avoid common pitfalls and build sustainable companies.
Date of publication: 4 July 2024
———The Lean Startup
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Genre: Business literature