The Business of the 21st Century

Key Concepts and Strategies

In «The Business of the 21st Century», Robert Kiyosaki emphasizes the importance of network marketing as one of the key tools for achieving financial independence. He views network marketing as a business model that allows people to start their own business with minimal investment and gradually build passive income. Kiyosaki stresses the importance of financial education and personal growth, asserting that success in business depends on the ability to learn and adapt to changes. He also highlights the concept of the cash flow quadrant, explaining the differences between employees, self-employed individuals, business owners, and investors, and how transitioning from one category to another can lead to financial freedom. Kiyosaki advises developing leadership and communication skills, as well as building strong relationships and networks that can support business endeavors. He is convinced that network marketing provides unique opportunities for learning and developing these skills.