Everything is Negotiable: How to Get the Best Deal Every Time

Summary

The book «Everything is Negotiable: How to Get the Best Deal Every Time» by Gavin Kennedy offers readers practical advice and strategies for successful negotiation. The author shares experiences and methods that help achieve the best results in various situations, whether in business negotiations or personal interactions. Kennedy emphasizes the importance of preparation, understanding both parties' interests, and the ability to find mutually beneficial solutions. The book contains numerous examples and exercises that help readers develop effective communication and persuasion skills. The main idea is that negotiations are not a zero-sum game but an opportunity for both parties to get what they want if they are willing to cooperate and compromise.