Steve Jobs

Main Characters and Their Development

• Steve Jobs: Founder and CEO of Apple Inc. The book describes his journey from youth to becoming one of the world's most influential entrepreneurs. Jobs is portrayed as a man with a unique vision, passion for design and innovation, but also with a difficult personality and complex relationships with colleagues and family.
• Steve Wozniak: Co-founder of Apple Inc. and a close friend of Jobs. Wozniak is depicted as a brilliant engineer and inventor who played a key role in creating Apple's first computers. His relationship with Jobs was complex but complementary.
• Laurene Powell Jobs: Steve Jobs' wife. The book describes her support and influence on Jobs, as well as their family life and raising children.
• John Sculley: Former CEO of Apple, brought in by Jobs from PepsiCo. Their relationship began as a partnership but eventually turned into a conflict that led to Jobs' departure from the company.
• Jony Ive: Apple's chief designer who worked closely with Jobs on creating the company's iconic products like the iMac, iPod, iPhone, and iPad. Ive is described as someone who shared Jobs' vision and helped bring it to life.
• Eddy Cue: Apple's Vice President of Internet Services. The book describes his role in developing services like iTunes and the App Store and his interactions with Jobs.
• Tim Cook: Jobs' successor as CEO of Apple. The book describes his management style and approach to business, as well as his relationship with Jobs.