What the Dog Saw

Historical Context and Significance

The book «What the Dog Saw» by Malcolm Gladwell is a collection of essays that were published in The New Yorker magazine. In this book, Gladwell explores various aspects of human behavior, social phenomena, and unexpected discoveries in science and business. One of the key themes of the book is the idea of how people make decisions and how hidden factors influence them. Gladwell uses numerous real-life examples to show how intuition and subconscious processes can play a crucial role in our lives. The book has significantly contributed to popularizing scientific research in psychology and sociology, making it accessible to a broad audience. It has also sparked interest in the study of human behavior and decision-making, which is reflected in subsequent works and research in these fields.