The Tipping Point

Summary

Malcolm Gladwell's book «The Tipping Point» explores how small changes can lead to significant consequences in society and business. The author introduces the concept of the «tipping point»—the moment when an idea, trend, or social behavior crosses a critical threshold and begins to spread rapidly. Gladwell analyzes three key factors that contribute to this process: The Law of the Few, The Power of Context, and The Stickiness Factor. He uses various examples, such as epidemics, fashion, and social movements, to demonstrate how these factors work in practice. The book offers readers a new perspective on understanding change and the spread of ideas in the modern world.