Pattern Recognition

Summary

The main character of the book, Cayce Pollard, works as a marketing consultant and possesses a unique ability to identify successful brands. She is hired to investigate the origin of mysterious video clips that are appearing online and generating immense interest among users. During her investigation, Cayce travels around the world, encountering various characters and dangers, gradually uncovering the mystery linked to these clips and their creator. The book explores themes of globalization, technology, and the influence of media on contemporary society.