Pattern Recognition

Main Characters and Their Development

• Cayce Pollard — the protagonist, a marketing consultant with a unique ability to predict what will become popular. She suffers from an allergy to brands and logos, making her particularly sensitive to the modern consumer world. Throughout the book, Cayce embarks on a quest to find the creators of mysterious video clips, which become her obsession. Her journey leads to personal discoveries and a shift in her worldview.
• Hubertus Bigend — the charismatic and enigmatic head of the advertising agency Blue Ant, who hires Cayce to find the creators of the video clips. His motives and methods remain unclear until the very end, adding tension and intrigue to the plot.
• Peter Gilbert — a friend and ally of Cayce, who assists her in her quest. He is an information technology specialist and plays a crucial role in uncovering the mysteries surrounding the video clips.
• Doreen — Cayce's mother, who works in psychology and helps her daughter cope with her emotional issues. Their relationship evolves as Cayce delves deeper into her investigation.
• Voytek — a Russian hacker who becomes a key ally in Cayce's search. His technical skills and knowledge help advance the investigation, and he becomes an important figure in her life.