Philip Kotler

ang. Philip Kotler. Wikipédia

Photo:

prof. Philip Kotler at Warsaw

Créé: 2009

Livres

Marketing 5.0: Technologie pour l'Humanité

ang. Marketing 5.0: Technology for Humanity, 2021

Marketing 4.0: Moving from Traditional to Digital

ang. Marketing 4.0: Moving from Traditional to Digital, 2016

Marketing 3.0: Des Produits aux Clients à l'Esprit Humain

ang. Marketing 3.0: From Products to Customers to the Human Spirit, 2010

Les dix péchés mortels du marketing

ang. Ten Deadly Marketing Sins, 2004

Le Marketing de A à Z: 80 Concepts que Tout Manager Doit Connaître

ang. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, 2003

Principes de Marketing

ang. Marketing Management, 1967