The Speed of Trust

Key Concepts and Strategies

The book «The Speed of Trust» by Stephen Covey focuses on the importance of trust as a key factor for success in business and personal life. The main concepts of the book include understanding trust as an economic force that can accelerate processes and reduce costs. Covey identifies five waves of trust: self-trust, relationship trust, organizational trust, market trust, and societal trust. He emphasizes that trust begins with self-trust, which is built on integrity, intent, capabilities, and results. Strategies for increasing trust include demonstrating honesty, creating transparency, righting wrongs, showing loyalty, delivering results, improving capabilities, confronting reality, clarifying expectations, practicing accountability, listening, keeping commitments, and extending trust to others. Covey also highlights that trust must be mutual and requires constant attention and development.