Peak: How Great Companies Get Their Mojo from Maslow

Summary

The book «Peak: How Great Companies Get Their Mojo from Maslow» by Chip Conley explores how companies can achieve success by applying Maslow's hierarchy of needs theory. Conley adapts this theory for business, demonstrating how meeting the basic, social, and self-fulfillment needs of employees, customers, and investors can lead to sustainable growth and prosperity. He shares his experiences and practical examples to show how companies can create an inspiring work environment and strengthen their competitiveness by focusing on human needs and motivation.