Peak: How Great Companies Get Their Mojo from Maslow

Book Review

The book «Peak: How Great Companies Get Their Mojo from Maslow» by Chip Conley has received positive reviews from critics for its innovative approach to business management. Inspired by Maslow's hierarchy of needs, Conley offers a unique model that helps companies achieve success by focusing on meeting the needs of employees, customers, and investors. Critics note that the author successfully combines theoretical concepts with practical examples from his own experience in the hospitality industry, making the book valuable for both managers and entrepreneurs. Some reviewers highlight that the book inspires the creation of more humane and sustainable business models that not only generate profit but also contribute to the well-being of all stakeholders. However, some critics believe that Conley's approach may be challenging to implement in large corporations due to their bureaucratic structure. Overall, the book is recognized for its contribution to the development of human-centered management concepts.