How the Mighty Fall: And Why Some Companies Never Give In

Book Review

Jim Collins' book «How the Mighty Fall: And Why Some Companies Never Give In» offers an in-depth analysis of why successful companies can fail. Collins identifies five stages of decline, starting with hubris born of success and ending with capitulation to inevitable circumstances. Critics note that the author not only provides theoretical insights but also supports them with real business examples, making the book valuable for both executives and business school students. Special attention is given to how companies can avoid decline if they recognize the signs of downfall in time and take action. Some reviewers find the book somewhat pessimistic, but it also serves as an important reminder of the need for constant self-improvement and adaptation to change. Overall, Collins' work has received positive reviews for its practical value and depth of analysis.