summary

Summary

The book «Good to Great» by Jim Collins explores why some companies make the leap to greatness while others remain merely good. Collins and his team analyzed data and success stories from numerous companies to identify key factors that contribute to the transition from good to great. The main findings include the importance of Level 5 Leadership, which combines personal humility with professional will, the concept of having the «right people on the bus», a disciplined culture, using technology as an accelerator rather than a primary driver, and the necessity to focus on what the company can be the best in the world at. The book emphasizes that great companies achieve success through consistent and deliberate efforts, rather than sudden breakthroughs.