Built to Last: Successful Habits of Visionary Companies

Methodology and Conclusions

In «Built to Last: Successful Habits of Visionary Companies», Jim Collins and his co-author Jerry Porras conducted research to identify the key factors that make companies successful over the long term. The research methodology included comparing 18 outstanding companies, which they called «visionary companies», with their direct competitors. These companies were selected based on their longevity and exceptional performance. The authors used historical analysis, interviews with executives, and detailed examination of corporate archives. The main conclusions of the study are that successful companies have clearly defined core values and purposes that remain unchanged throughout their history. These companies also demonstrate the ability to innovate and adapt without altering their fundamental principles. An important aspect is the presence of a strong corporate culture and leadership focused on long-term development. Visionary companies strive for continuous improvement and are not afraid to experiment, allowing them to remain competitive and resilient in a changing market.