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Business literature

Built to Last: Successful Habits of Visionary Companies

eng. Built to Last: Successful Habits of Visionary Companies · 1994
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Interesting Facts

  • The book is based on a six-year study of 18 companies recognized as outstanding and sustainable over decades.
  • One of the key findings of the book is that great companies do not necessarily start with great ideas but often evolve through strong corporate culture and vision.
  • The author highlights the concept of «core and progress», where successful companies maintain their core values and purposes while adapting and changing in response to external changes.
  • The book emphasizes the importance of «Big Hairy Audacious Goals» (BHAGs) that motivate and guide the company towards a long-term perspective.
  • The study showed that visionary companies often outperform their competitors and achieve better financial results over time.
  • One example given in the book is Hewlett-Packard, which from the beginning was focused on innovation and quality, allowing it to become a leader in its industry.
  • The book also examines the role of leaders in creating and maintaining the company's vision, emphasizing that successful leaders often focus on building a sustainable organization rather than personal fame.
Built to Last: Successful Habits of Visionary Companies
Date of publication: 3 July 2024
Last updated: 30 June 2025
———Original titleeng. Built to Last: Successful Habits of Visionary Companies · 1994