Built to Last: Successful Habits of Visionary Companies
eng. Built to Last: Successful Habits of Visionary Companies · 1994
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Interesting Facts
- The book is based on a six-year study of 18 companies recognized as outstanding and sustainable over decades.
- One of the key findings of the book is that great companies do not necessarily start with great ideas but often evolve through strong corporate culture and vision.
- The author highlights the concept of «core and progress», where successful companies maintain their core values and purposes while adapting and changing in response to external changes.
- The book emphasizes the importance of «Big Hairy Audacious Goals» (BHAGs) that motivate and guide the company towards a long-term perspective.
- The study showed that visionary companies often outperform their competitors and achieve better financial results over time.
- One example given in the book is Hewlett-Packard, which from the beginning was focused on innovation and quality, allowing it to become a leader in its industry.
- The book also examines the role of leaders in creating and maintaining the company's vision, emphasizing that successful leaders often focus on building a sustainable organization rather than personal fame.

Date of publication: 3 July 2024
Last updated: 30 June 2025
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Genre: Business literature
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