Built to Last: Successful Habits of Visionary Companies

Brief Overview

The book «Built to Last: Successful Habits of Visionary Companies» by Jim Collins explores what makes companies exceptional and enduring. The authors analyze pairs of companies, comparing successful firms with their less successful competitors. They identify key characteristics such as having core values, the ability to innovate, and a commitment to continuous improvement. The book emphasizes the importance of creating a culture that supports long-term vision and sustainable success, and shows how leaders can implement these principles in their organizations.