Built to Last: Successful Habits of Visionary Companies

Book Review

«Built to Last: Successful Habits of Visionary Companies» by Jim Collins and Jerry Porras has been widely recognized as one of the most influential books on business and management. Critics note that the authors provide an in-depth analysis of successful companies that have maintained their market positions for decades. The focus is on corporate culture, values, and vision, which are key factors for long-term success. The book stands out for its structured approach and abundance of real-world examples, making it valuable for both executives and business school students. However, some critics point out that the methods and approaches described in the book may be challenging to implement in less stable or rapidly changing market conditions. Overall, «Built to Last» is considered essential reading for those seeking to understand how to create a sustainable and successful company.