Pre-Suasion: A Revolutionary Way to Influence and Persuade

Implementation Notes

• Creating the right context: Before presenting the main message, it's important to create a context that will facilitate its reception. This can be achieved by choosing the right time, place, and mood for the audience.
• Using the principle of reciprocity: People tend to respond in kind to kindness. Offering small gifts or services before the main request can significantly increase the likelihood of a positive response.
• Focusing attention: Directing the audience's attention to certain aspects of information can alter their perception and behavior. Use visual and verbal cues to highlight key points.
• Creating a sense of scarcity: People value what is limited in availability. Emphasizing the scarcity of resources or time can prompt the audience to make quicker decisions.
• Establishing authority: People tend to trust experts and authoritative figures. Demonstrating knowledge, experience, and recognition in your field can enhance trust and persuasiveness.
• Social proof: People often look to the behavior of others for guidance. Showing successful examples or testimonials from others can strengthen trust and the desire to follow the proposal.
• Building rapport and likability: People are more likely to agree with those they like. Establishing a personal connection, demonstrating shared interests, and showing genuine attention to the audience can increase likability and trust.
• Using consistency: People strive to be consistent in their actions and beliefs. Starting with small requests that are easy to fulfill and gradually increasing their complexity can lead to more significant results.