Pre-Suasion: A Revolutionary Way to Influence and Persuade
eng. Pre-Suasion: A Revolutionary Way to Influence and Persuade · 2016
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Brief Overview
«Pre-Suasion: A Revolutionary Way to Influence and Persuade» by Robert Cialdini explores the art of influencing people before they make a decision. The author argues that the success of persuasion depends not only on the arguments themselves but also on how the audience is prepared to receive these arguments. The book offers strategies and techniques to create a favorable context for persuasion, using psychological principles and scientific research. Cialdini shares real-life examples and explains how to apply these methods in various fields, from marketing to personal relationships.
Date of publication: 22 July 2024
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Genre: Psychology
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